During which phase of event planning should event goals and objectives be defined?

The correct choice is the pre-event planning phase, as this is the critical time when the foundation for the event is established. Defining goals and objectives early in the planning process allows event planners to clarify the purpose of the event, ensuring that all activities, budgeting, and marketing strategies are aligned with the intended outcomes.

In this phase, planners can gather input from stakeholders, assess needs, and define measurable objectives that can be evaluated later. This clarity is essential for guiding decisions throughout the entire event lifecycle, from logistics to execution. By establishing goals and objectives upfront, the event team can work cohesively toward a common vision, ensuring that the event will achieve its desired impact.