What does research in event planning typically involve?

Research in event planning typically encompasses a variety of methods to gather information that informs decision-making and strategy development. Looking into existing sources entails comprehensive review of data that has already been collected and published. This can include industry reports, scholarly articles, competitor analyses, and case studies of similar events, which provide insights into best practices, current trends, and participant expectations.

This process allows event planners to establish a solid foundation of knowledge, understand the market landscape, and identify potential challenges and opportunities without necessarily reinventing the wheel. By analyzing data that is readily available, planners can make informed decisions that contribute to the overall success of the event.

The other options highlight important tools and techniques for gathering information, such as surveys and interviews, but looking into existing sources specifically emphasizes the use of pre-collected information as a strategic starting point in the planning process.