Which marketing strategy focuses on a specific audience segment?

Targeted marketing is a strategy that prioritizes reaching a specific audience segment rather than attempting to appeal to the general public. This approach allows companies to tailor their messaging, offers, and overall marketing efforts to meet the distinct needs, preferences, and behaviors of a defined group of consumers. By analyzing demographic and psychographic data, marketers can create personalized content that resonates more deeply with that segment, ultimately leading to higher engagement and conversion rates.

This strategy is particularly effective for maximizing marketing budgets, as resources are concentrated on individuals who are more likely to be interested in the product or service. In contrast, general marketing aims to reach a broader audience, which can dilute messaging and impact effectiveness. Viral marketing, while focused on creating content that spreads rapidly, does not specifically address audience segmentation. Guerilla marketing focuses on unconventional tactics to create a memorable impression, but it also does not inherently center on targeting specific segments.