Which of the following is a key element of effective event promotion?

Early bird ticket pricing is a key element of effective event promotion as it creates a strong incentive for potential attendees to commit to the event early. This strategy not only encourages advance sales but also helps gauge interest and attendance numbers prior to the event. Discounted pricing at an early stage can generate buzz and urgency, pushing individuals to secure their tickets before prices increase. Such a tactic adds value for attendees who commit early, which can lead to increased overall attendance and a stronger financial outcome for the event.

In contrast, exclusive content for VIPs only may cater to a specific audience but does not broadly promote the event. Personal invitations to specific guests can be valuable for high-profile attendees but may limit reach and overall public engagement. Limited media coverage restricts visibility and awareness, which is crucial for successful event promotion. Thus, early bird ticket pricing stands out as a proactive approach that benefits both guests and event organizers.